Hey, I’m Ayushi — and I like to call myself a design generalist.
Why? Because over the years, I’ve explored and worked across different corners

of the design world — UI/UX, branding, illustration, graphics, motion, and storytelling.

I genuinely believe this is the era of generalists — people who can think wide,

connect dots across disciplines, and bring depth through diversity.

Behind every design I do, there’s a bit of curiosity, psychology, and a love for

visual storytelling. By title, I’m a Product Designer. But at heart, I just love creating

— whether it’s a comic, a dashboard, a brand identity,

or anything which requires a visual sense.

Beyond design, you’ll usually find me painting quietly, biking with my partner,

or enjoying a good pint of Guinness (big fan). I’m also a curious observer

of human behavior, and that often sneaks into my design process too.