How I bring warmth
and clarity into
corporate slides
Presentations are where ideas win or lose. I believe custom hand-drawn icons create a personal connection—making content easier to scan, remember, and trust. I experimented with two visual directions to show how icons can transform decks into stories.
Two Styles, Two Moods
From Sketches to Systems
I began with pencil sketches, then digitised them into scalable icons with consistent strokes, colors, and proportions. Each set works as a small design system, ready for PowerPoint, Keynote, or event collateral.
Humanising Customer Journeys
I explored two visual directions to show how icons transform presentations.
In one, I visualised a persona named Alice and her journey—from confusion to inspiration—using soft, hand-drawn icons to make the story clear and relatable.
In the other, I applied a stronger palette and bolder strokes, creating visuals that convey energy, growth, and trust—perfect for corporate decks that explain results, strategy, or next steps.
